About Priti Diamond

  • Why Priti Diamond ?
    We’re here to unlock the barriers between women and fine jewelry. So you can wear quality materials and feel good, everyday. Forget occasion, we create fine jewellery that you can wear every day. Now, do not choose between high quality or accessible price. At Priti Diamond, Choose both. We believe in the highest level of customer service, providing 24*7 support for our lovely customers.

  • Where is Priti Diamond located ?
    Priti Diamond is located in Ahmedabad and Surat city of Gujarat, India. The diamond state of India. Being close to our manufacturers means we deal directly with them, that’s why our jewelry is fairly priced.

Placing an Order

  • How should I place an order online ?
    Please follow these simple steps :
    • Select your beautiful and lovely Jewellery and ‘Add to your Shopping cart’.
    • Apply the coupon if you have any.
    • Click on ‘Checkout’ if you have finalized your order, else ‘Continue Shopping’.
      Enter your Email Address and Name on the Secure Checkout Screen and proceed for Billing and Shipping.
    • Enter your shipping details and continue to the Payment Options.
    • Select your Mode of Payment and Place the order.
    • You will receive an order confirmation email as well as SMS to your registered mobile and email address.
  • Can I order by phone ?
    Sure. You can browse through our designs on the website and order your selected design by phone. Our customer Support representative would also help you place the order.
  • Will I get an order confirmation ?
    Yes. Your order confirmation will be sent to the e-mail address as well as SMS will be sent to your registered mobile no.


  • What are delivery charges in Priti Diamond ?
    Priti Diamond provides free shipping on all items all across India.
  • What is the estimated delivery time ?
    Usually we deliver our products within 10-12 business days but maximum delivery time frame for your order would be 12 business days. However, if you buy jewellery from our Express delivery category, it will be dispatched within the next 24 hours of the order. *Please note that the business days mentioned do not include Sundays and festive holidays.
  • How will the delivery be done ?
    We are in partnership with BlueDart. All our shipments are sent via BlueDart Apex Service, which is the highest level of service from Bluedart. The shipment are highly secured and Insured against theft. Although we deliver to more than 23000 pin codes across India, we would recommend you to check your pincode for delivery option.


  • Do you match prices if an item I purchased goes down in price later ?

    All sales prices are final and priti diamond does not match price. All our pricing is calculated using current precious metal and gem prices to give you the best possible value. These prices do change from time to time and our prices do too.


  • How do I make a payment for a Priti Diamond purchase ?
    We have Cash on Delivery (COD), Net banking and debit / credit card payment facility. The cash on delivery option is available all across India with free delivery.All Credit/Debit card details remain confidential and private with Priti Diamond. Priti Diamond and our trusted payment gateways use SSL encryption technology to protect your card information.
  • Are there any hidden costs ?
    No, there are no additional or hidden costs. Only 3% GST, which is already added to the price of the jewellery that you see on the website.


  • Do you match prices if an item I purchased goes down in price later ?
    All sales prices are final and Priti Diamond does not price match. All our pricing is calculated using current precious metal and gem prices to give you the best possible value. These prices do change from time to time and our prices do too.
  • What if there is a problem with my purchase ?
    If there are any problems with the quality of the workmanship of your piece we’ll repair it free of charge and pay the shipping too. If you damage a piece, we’ll repair it for you for free within 30 days of delivery. After that we will never charge for service provided by us. All you have to pay for is the shipping cost: we want you to enjoy your piece, not have it sitting in a box! If you are still not satisfied with the product, you can return the product to us within 30 days, we have a 30-day No questions asked Money Back Policy. This is applicable for orders within India only.


Returns & Exchange

  • What is your 30 days Money Back Policy ?
    If the product delivered is returned back to us within the 30 day period, our policy states that the refund will be credited back to your Priti Diamond account. You can make fresh purchase using the credits or even have the amount back to your bank account as well. All the refund is credited back to the bank account provided by customers.Note: This policy is not applicable on purchases any ACCESSORIES LIKE TRAVEL CASE ETC.
  • Do I Need To Pay For Shipping The Product Back To You ?
    No, you won’t need to pay as we offer FREE RETURN shipping. We will arrange a pick up from your place and get it exchanged/returned. When you are returning the product within the 30 day frame, you will get complimentary return shipping for exchanges, refunds and even resizing.
  • How Do I Return The Product To Priti Diamond Within The 30 Day Time Frame ?
    Here are the steps you need to follow. And there is only one step so you can exchange or return hassle free. Call or chat with our customer support team and let them know you want to exchange/return. From there, we will take care of everything. Just keep the package ready the way it came to you including the diamond certificate and original documents. We will arrange the pick up and get all the things done for you.
  • Lifetime Exchange And Buy Back Policy
    We also have a lifetime change and buy back policy in place. This is applicable on all purchases that are made from Priti Diamond, within India. All you have to do is ensure you return the original product along with the certificate. Upon exchanging the product, the current market value is used and deductions are made towards the making charges.


    But we guarantee a minimum value back of 85-90% Invoice value, less making charges. If you lose the original product certificate, you will have to bear a deduction of 500 inr. The same value is applicable for lifetime exchanges. The value back is deducted from your next order if the next order is of higher value. If it is of lower value, we refund the rest of the amount.

    *If you had got a discount or a free gift during the time of purchase, this amount will be adjusted as applicable. You have the option of returning the free gift if you do not want deductions in the exchange rate. Jewellery that is returned and shows signs of alteration by someone other than Priti Diamond will not be accepted in our return policy. As per the quality assessment norms, we have the right to change the buyback amount of any product.

Ring Size Issue

  • Can I order a ring in a size that isn’t offered on the site ?
    Yes Definitely! You can contact our customer support team to customize your ring size after the order has been placed.
  • What if I don’t know the ring size ?
    You can simply place the order with a ring size that you think is right for you. The, contact our live chat support team and share your order number. We will dispatch a free ring sizer for you that will reach you in 1-2 business days. In the meantime we will process the ring’s early stage. Once you confirm the exact ring size, we will then mold the ring according to that ring size. And Ta-Da! we help you get your ring size right in the first time itself! Note: This service is applicable on orders within India only.
  • Can I resize my Ring ?
    In case your ring does not fit well, we will be happy to replace it with a new ring in the new size, with free to and fro shipping. If it is a bigger ring you require, we will only charge you the additional price of the new ring, as listed on our website. This is applicable on re-sizing requests received within 30 days of the delivery date.

    Currently, this service is available for orders within India only.


  • Is jewellery in Priti Diamond authentic and certified ?
    Absolutely. Our entire collection, be it yellow, white or rose gold, is 100 percent pure gold. We use 14 karat, 18 karat and 22 karat real gold to make our jewellery across all categories. Our diamonds too are completely original and certified. We have IGI Diamond certification to authenticate our diamonds, which is the highest industry standards. Furthermore, Priti Diamond is an all-inclusive BIS Hallmarked Jewellery Brand. So your jewellery will have BIS Hallmarked engraved on it for the quality of Gold.